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What (who) is goodwill - definition
WIKIMEDIA DISAMBIGUATION PAGE
Good Will; Goodwill (disambiguation); Good-will; Good will
goodwill
n. the benefit of a business having a good reputation under its name and regular patronage. Goodwill is not tangible like equipment, right to lease the premises or inventory of goods. It becomes important when a business is sold, since there can be an allocation in the sales price for the value of the goodwill, which is always a subjective estimate. Included in goodwill upon sale may be the right to do business without competition by the seller in the area and/or for a specified period of time. Sellers like the allocation to goodwill to be high since it is not subject to capital gains tax, while buyers prefer it to be low, because it cannot be depreciated for tax purposes like tangible assets. Goodwill also may be overestimated by a proud seller and believed by an unknowing buyer.
See also: sale
goodwill
n. to show goodwill
goodwill
1.
Goodwill is a friendly or helpful attitude towards other people, countries, or organizations.
I invited them to dinner, a gesture of goodwill...
They depend on the goodwill of visitors to pick up rubbish.
N-UNCOUNT
2.
The goodwill of a business is something such as its good reputation, which increases the value of the business. (BUSINESS)
We do not want to lose the goodwill built up over 175 years.
N-UNCOUNT
Wikipedia
Goodwill
Goodwill or good will may also refer to:
- Goodwill (accounting), the value of a business entity not directly attributable to its assets and liabilities
- Goodwill ambassador, occupation or title of a person that advocates a cause
- Goodwill Games, a former international sports competition (1986–2000)
- Goodwill Industries, a non-profit organization
- Goodwill Entertainments, an Indian motion picture and distribution company
- Goodwill tour, a tour by someone or something famous to a series of places
- The Goodwill, a post-hardcore band from Long Island, New York formed in 2001
- USS Goodwill (1917), a United States Navy patrol boat in commission from 1917 or 1918 until the end of 1918
Examples of use of goodwill
1. Supply Donations Contact the Goodwill hotline at (888) 446–63'4 or visit the Goodwill Web site.
2. Today‘s walkabout will be suffused with goodwill.
3. Violence begets violence, good will beget goodwill.
4. Like all acquisitions of mutual funds, Ilanot was a "goodwill deal": the buyer gets the company‘s assets and goodwill, but not the company itself.
5. Symbol of goodwill Although Taiwanese critics claimed animals should not be traded as political gifts, Chinese officials insisted they were simply a symbol of growing goodwill.